The evolution of technologies, the multiple crises, identity, social, health, ecological, as well as the many uncertainties related to it make us measure how much the world will be different by 2030. Our world is not only complex but in deep mutation.
What are the main trends shaping our immediate future? How will technologies evolve? What are consumers' expectations? What will be their buying motivations and new uses? What trends can you use to develop your strategies and inspire your creativity?
Pink Brain follows the evolution of lifestyles, behaviors, new uses and field of expression to help brands develop the right strategies and the right products, at the right time.
Our “Trends Report 2021” identifies and analyzes major societal changes for you in order to inspire you and in your reflections on the future, to help you navigate amidst changes in emerging lifestyle and consumption and to guide you towards ideas and the most relevant strategies.