Our Work

Consumer 2022

In the absence of a proven vaccine or treatment, more than half of the world's population has been affected by the most dramatic measure in managing the COVID 19 crisis: containment.

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Food Report 2021

Consumer behaviors and expectations in terms of food are constantly changing and more generally reflect the way in which relationships with society evolve.

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About Seniors

While all eyes are on generations Y and Z, for which brands redouble their investment and creativity, seniors sometimes seem to be the forgotten ones.

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Meet The GenZ

Generation Z, digital natives, connected generation, there is no shortage of names to describe this generation, both hyperactive and rebellious.

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Meet The GenY

Understanding the values, tastes, emotions, codes and behaviors of GenY is essential to grasp the new consumption dynamics at work, adapt its strategy and lay the foundations for actions that will attract the next generation, Generation Z.

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The Gender Fluidity

Gender is one of the main structuring principles of social life. However, for a few years now, we have witnessed, particularly among young people, a questioning of this traditional dichotomy, a shift in female and male roles, an asserted desire to escape codes.

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The New Feminity

At a time of #TimesUp, #MeToo, #BodyPositive movements, new masculinity and gender fluidity, what are the language, codes and representations of the feminine?

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