In the absence of a proven vaccine or treatment, more than half of the world's population has been affected by the most dramatic measure in managing the COVID 19 crisis: containment.

At the end of this decade, we can only see how quickly things can evolve or change in 10 years.

Stores have always known how to adapt. Even today, faced with the constant development of e- commerce, the physical store must evolve. But how ?

Consumer behaviors and expectations in terms of food are constantly changing and more generally reflect the way in which relationships with society evolve.

A concept in its own right, the Pop-up store demonstrates all the liveliness that physical commerce is capable of.

While all eyes are on generations Y and Z, for which brands redouble their investment and creativity, seniors sometimes seem to be the forgotten ones.

Generation Z, digital natives, connected generation, there is no shortage of names to describe this generation, both hyperactive and rebellious.

Understanding the values, tastes, emotions, codes and behaviors of GenY is essential to grasp the new consumption dynamics at work, adapt its strategy and lay the foundations for actions that will attract the next generation, Generation Z.

Gender is one of the main structuring principles of social life. However, for a few years now, we have witnessed, particularly among young people, a questioning of this traditional dichotomy, a shift in female and male roles, an asserted desire to escape codes.

The #MeToo movement, a viral phenomenon that has become a full-fledged social movement, has led to a deep anthropological revolution.

At a time of #TimesUp, #MeToo, #BodyPositive movements, new masculinity and gender fluidity, what are the language, codes and representations of the feminine?