More accessible, more flexible and more transparent, it no longer focuses on the product, but on the customer. There are real issues behind these original and creative points of sale.
Pink Brain deciphers the trend and phenomenon of the Pop- up store:
- Definition and characteristics
- A response to new uses
- A new embodiment of the brand
- The roles assigned to the Pop-up store
- Conditions for success
- Some inspiring examples
At the request of our customers, we adapt this report according to the business sectors and include personalized recommendations.