Today, only a small part of Generation Z is active, yet it intrigues as much as it upsets existing codes and exerts a strong influence on society as a whole.
Pink Brain offers a Study Report dedicated to the decoding of this generation, with the aim of shedding light on its importance and helping you innovate while taking into account its codes and culture.
What are his values, his state of mind, his tribes? Which consumers are they? What are their attitudes and expectations towards brands? How to attract and retain Generation Z? What connection mechanisms are envisaged to attract them?
At the request of our customers, we adapt this report according to the business sectors and include personalized recommendations.