Innovative Retail 2021

Stores have always known how to adapt. Even today, faced with the constant development of e- commerce, the physical store must evolve. But how ?

Our study deciphers changes in consumption and analyzes in particular the behavior of generations Y and Z: what are their expectations, their buying motivations, their preferences?

Faced with these new uses and changing lifestyles, what are the responses provided by the sector and what are the most inspiring concepts and examples?

The study is structured around 5 chapters:
- The context and challenges of Retail
Generations Y and Z: expectations, attitudes and motivations for purchasing
- The new roles assigned to physical points of sale
- Levers to operate for brands
- Examples of inspiring new concepts

This Study Report includes:

  • – An analysis of the main international studies
  • – Content based on insights & data
  • – Un Management Summary
  • – A written report, as well as a PowerPoint presentation

At the request of our customers, we adapt this report according to the business sectors and include personalized recommendations.

5'500 CHF