Our study deciphers changes in consumption and analyzes in particular the behavior of generations Y and Z: what are their expectations, their buying motivations, their preferences?
Faced with these new uses and changing lifestyles, what are the responses provided by the sector and what are the most inspiring concepts and examples?
The study is structured around 5 chapters:
- The context and challenges of Retail
Generations Y and Z: expectations, attitudes and motivations for purchasing
- The new roles assigned to physical points of sale
- Levers to operate for brands
- Examples of inspiring new concepts
At the request of our customers, we adapt this report according to the business sectors and include personalized recommendations.