This singular, unprecedented episode is a real experience and, like any experience, it transforms in depth and prompts everyone to wonder about returning to a "new normal".
If the world is evolving at an unprecedented rate, it is certain that the COVID-19 pandemic is one of the most important global change engines seen for a long time in the sense that it has accelerated many of the trends already at work.
From the private to the professional sphere, we were forced to integrate new habits and new ways of living in a few weeks. Most industries have had to adapt to a reality that requires flexibility and creativity.
In this context, consumption resonates and will resonate in a particular way. Will everything come back as before? Will this period have anchored new needs? What will be the individual priorities? What will be the main consumer trends? What will be the new uses?
Our report deciphers and analyzes key trends that reflect the lasting impact of the COVID-19 crisis on consumers and how brands might adapt.
At the request of our customers, we adapt this report according to the business sectors and include personalized recommendations.